Satisfaction with the Informational Value of Magazine and Television Advertising |
| |
| Authors: | Lawrence C. Soley Leonard N. Reid |
| |
| Affiliation: | 1. Clemson University , USA;2. University of Nebraska , USA;3. Oklahoma State University , USA;4. Indiana University , USA |
| |
| Abstract: | Abstract This survey examines consumer satisfaction with the informational value of magazine and television advertising. Three significant conclusions are indicated by the data: (1) consumers are more satisfied with the informational value of magazine advertising than television advertising; (2) blacks are more satisfied with the informational value of both types of advertising than whites; and (3) middle-income are more satisfied with the informational value of both types of advertising than are low - and high-income. |
| |
| Keywords: | |
|
|
