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Information Processing Differences among Broadcast Media: Review and Suggestions for Research |
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| Authors: | James H Leigh |
| Institution: | 1. Mississippi State University;2. Jackson State University;3. University of Connecticut |
| Abstract: | Abstract The research literature on the processing and cognitive response differences among broadcast media is reviewed and considered in relation to recent theoretical advances, with particular attention being given to resolving the inconsistent findings between the studies. Suggestions are provided for conducting research on the subject. |
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