Are Consumers Willing to Pay for Local Chicken Breasts and Pork Chops?

Consumer definitions of and demand for locally produced meat were collected via an online survey of 625 U.S. residents. Consumer choice experiments were utilised to elicit willingness to pay for locally produced chicken breasts and pork chops. Younger respondents, respondents without a college degree, participants in hunting and fishing and those who have altered their total meat consumption in the past 3 years due to food safety or animal welfare concerns more frequently report that local food is produced within 10 or 20 miles of their home. Results indicate that respondents are willing to pay a positive amount (at the mean) for verified local production of chicken breasts but not pork chops.