行业协会的市场作用——基于信号传递模型的分析

文章研究了行业协会在企业与消费者的不完全信息动态博弈中所起的作用,在信号传递模型的基础上,分析证明了行业协会作为传递企业品质的一种信号,会改变企业的成本结构与市场的信息结构,从而有助于市场和消费者甄别企业的优劣.随后,文章利用一个行为模拟实验验证了上述结论,同时分析了行业协会存在的必要性,并进一步指出,行业协会需要更多地将职能集中在"为优质企业服务、客观宣传企业商誉和自律自裁"上,才能保证协会的健康持续发展,并推动产业良好发展、增进消费者福利.

Market Function of Trade Association:Based on the Analysis of Signaling Model

The paper studies the function of trade association in the incomplete information dynamic game between enterprises and consumers.Based on signaling model,it proves that,to serve as a signal of enterprise quality,trade association can change the structures of enterprise cost and market information,thereby helping consumers to discriminate good enterprises form bad ones.Then the paper tests the conclusion above by a behaviour simulation experiment and analyses the existing necessity of trade association.Furth...