| 企业如何应对价格战 |
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| 引用本文： | 雷斌.企业如何应对价格战[J].特区经济,2006,213(10):375-376. |
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| 作者姓名： | 雷斌 |
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| 作者单位： | 赣州供电公司,物资公司,江西,赣州,341000 |
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| 摘 要： | 商场如战场,以降价为主要特征的价格战已经涉及到了国民经济的各大行业,其作用具有两面性。本文重点探讨了价格战的爆发原因和作用,并提出了企业应对价格战的策略。
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| 关 键 词： | 价格战 原因 作用 策略 |
Enterprise how to cope with price war |
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| Lei Bin.Enterprise how to cope with price war[J].Special Zone Economy,2006,213(10):375-376. |
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| Authors: | Lei Bin |
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| Abstract: | The marketplace is like the battlefield. The battle of price which is characterized by depreciating has touched upon various vocations in national economy. Its effect has two sides. This discourses focuses on discussing the reason and effects in the battle of price, and puts forwards the strategy of replying the battle of price. |
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| Keywords: | the battle of price reason effects strategy |
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