张家界旅游开发的特色化

一个国家或地区的旅游吸引力主要来自自身旅游资源的特色,而这种特色在很大程度上取决于民俗风情旅游资源的独特性.张家界旅游资源丰富,自然景观优秀,人文景观独特,是块旅游宝地.但在民俗风情旅游开发上存在问题:一是民俗文化生存语境受到强势文化的侵蚀,失去特色;二是民俗文化成为单纯的消费文化和娱乐文化.要大力开发张家界特色旅游业,须健全法制,保护民俗文化环境;建立特色景点,确保文化原生性,促使其健康快速发展.

The Characteristics Of ZhangJiaJie Tourism's Exploitation

The attractiveness of a county or a region mainly comes from the characteristics of its own tourism resources. Meanwhile, the characteristics depend on the uniqueness of its tourism resources of folk customs in a large scale. ZhangJiaJie is a famous place for tourism with plentiful tourism resource, beautiful nature and humanity scene. But there are some problems in develop folk custom tourism resource. First, the living circumstance for folk custom culture has been invaded by more powerful culture. Second, it has become a simple consume and entertainment culture. We should devote major efforts to develop tourism with ZhangJiaJie characteristics, perfect the law system, protect folk custom cul- ture circumstance, safeguard the culture as it to be, improve it develop rapidly and healthily.