PERSPECTIVE: Cross‐Functional Integration in Spanish Firms |
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| Authors: | Mark E Parry Pilar Fernández Ferrín José A Varela González Michael Song |
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| Institution: | 1. University of Missouri–Kansas City;2. University of País Vasco;3. University of Santiago de Compostela;4. University of Missouri‐Kansas City (UMKC) |
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| Abstract: | Published studies of new product development in Spain provide conflicting evidence regarding the role of cross‐functional integration in new product success. One possible explanation for these results is the use of idiosyncratic scales for measuring the level of cross‐functional integration. This study adopts the scale items used in a previous study and replicates that research process using data collected from managers of 134 Spanish companies involved in new product development. Findings confirm the appropriateness of these scales in a Spanish context and the importance of cross‐functional integration to new product success in Spanish firms. No support is found for the hypothesis that participative management is positively correlated with the level of cross‐functional integration. Cross‐functional integration is found to be negatively related to goal incongruity and positively related to top‐management support for integration. |
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