| 创名牌产品是实施名牌战略的核心 |
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| 引用本文： | 马国维. 创名牌产品是实施名牌战略的核心[J]. 标准化报道, 2001, 22(5): 3-5 |
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| 作者姓名： | 马国维 |
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| 作者单位： | 玉门市质量技术监督局!甘肃玉门735200 |
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| 摘 要： | 提出创名牌在实施名牌战略中的重要地位及我国在创名牌产品实践中的不足,并对实施名牌战略中如何创名牌提出了一些观点和看法。
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| 关 键 词： | 名牌产品 名牌战略 企业 技术创新 产品质量 |
The Key of Implementing Strategy of Famous Brand Is Famous Brand Product |
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| MA Guo wei. The Key of Implementing Strategy of Famous Brand Is Famous Brand Product[J]. Reporting of Standardization, 2001, 22(5): 3-5 |
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| Authors: | MA Guo wei |
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| Abstract: | Importance of building famous brand in implementing strategy of famous brand was raised. The shortcomings of building famous brand in practice were pointed. Some views and suggestions of how to build famous brand in implementing strategy of famous brand were also given. |
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| Keywords: | famous brand product strategy of famous brand quality |
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