| 在线拍卖诚信行为的博弈分析 |
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| 引用本文： | 柳巧玲,张金城. 在线拍卖诚信行为的博弈分析[J]. 商业研究, 2007, 0(8): 211-213 |
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| 作者姓名： | 柳巧玲 张金城 |
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| 作者单位： | 南京审计学院,信息科学学院,江苏,南京,210029 |
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| 基金项目： | 江苏省高校自然科学基金 |
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| 摘 要： | 在线拍卖交易中双方的不诚信行为已经成为制约在线拍卖交易发展的一个重要因素,为此,有必要应用博弈论的有关方法对在线拍卖交易双方的诚信行为进行分析研究,构建在线拍卖信用评价机制,这样在一定程度上保证了在线交易的安全,为政府监督在线拍卖交易提供有力的支持。
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| 关 键 词： | 在线拍卖 信用机制 博弈分析 |
| 文章编号： | 1001-148X（2007）08-0211-03 |
| 收稿时间： | 2006-10-10 |
| 修稿时间： | 2006-10-10 |
Game Analysis on Credit Behavior of Online Auction |
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| LIU Qiao-Ling,ZHANG Jin-Cheng. Game Analysis on Credit Behavior of Online Auction[J]. Commercial Research, 2007, 0(8): 211-213 |
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| Authors: | LIU Qiao-Ling ZHANG Jin-Cheng |
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| Affiliation: | School of Information Science, Nanjing Audit Institue, Nanjing 210029, China |
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| Abstract: | Discredit behavior of online auction has been an important factor of restricting the online auction development. In this paper credit behavior is analyzed with some methods of game theory and credit evaluation system. The credit evaluation system guarantees the security of online auction to a certain extent, and provides powerful support for government supervising online auction transaction. |
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| Keywords: | online auction credit system game analysis |
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