Strategy in the telecommunications market: The effects of liberalization and competition |
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| Institution: | 1. Department of Internal Medicine, Division of Endocrinology and Diabetes, University Hospital, University of Würzburg, Germany;2. Department of General, Visceral, Transplant, Vascular and Pediatric Surgery, University Hospital, University of Würzburg, Germany;3. Institute of Molecular Infection Biology, University of Würzburg, Würzburg, Germany;4. Department of Neurosurgery, University Hospital, University of Würzburg, Germany;5. Department of Psychiatry, Psychosomatics and Psychotherapy, University Hospital, University of Würzburg, Germany;6. Department of Metabolism, Digestion and Reproduction, Imperial College London, United Kingdom;7. Helmholtz Institute for RNA-based Infection Research, Helmholtz Centre for Infection Research, Würzburg, Germany |
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| Abstract: | This article identifies some of the ways in which firms in the telecommunications industry have attempted to cope with deregulation, drawing upon the experience already evident since liberalization began a few years ago. The author argues that certain types of market conditions provide particular problems for firms, to which they must respond if they are to remain prosperous. A matrix describing four market types is offered as a facsimile of the competitive conditions now found in the telecommunications industry, and examples are given from the UK. Economic, technological and political factors affect the strategic behaviour which firms must follow, but in different ways and at different times. |
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