Ask ... the secret to fund raising |
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Authors: | Watt C V |
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Affiliation: | Tri-State Chapter of NSFRE, Winchester, Virginia, USA. cwatt@adelphia.net |
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Abstract: | If we, as development officers, are doing our job properly, we should be getting to know our donors in the early stages of their giving pattern when he/she is in good health and their giving potential is maximized. During these years, emphasis should be placed on donor acquisition and retention. |
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