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基于延迟策略的汽车销售物流运作模式研究
引用本文:王洪鑫,孙承志,张刚. 基于延迟策略的汽车销售物流运作模式研究[J]. 中国市场, 2008, 0(36): 98-99
作者姓名:王洪鑫  孙承志  张刚
作者单位:吉林大学军需科技学院
摘    要:本文以汽车物流为研究对象,首先剖析了当前我国汽车物流的现状,进而分析出销售物流运作模式构建的制约因素,最后尝试设计一种基于延迟策略的新型销售物流运作模式,以达到MC环境下提高汽车物流效率,增强供应链的竞争力。

关 键 词:延迟策略  销售物流  运作模式  汽车物流

Research of Operation Modes of Automobile Physical Distribution Based on Postponement
Wang Hongxin,Sun Chengzhi,Zhang Gang. Research of Operation Modes of Automobile Physical Distribution Based on Postponement[J]. China Market, 2008, 0(36): 98-99
Authors:Wang Hongxin  Sun Chengzhi  Zhang Gang
Affiliation:Wang Hongxin Sun Chengzhi Zhang Gang (Military Supplies Science , Technology Institute,Jilin University)
Abstract:This paper studies the automobile logistics.First,it analyses the current situation of automotive logistics. Then,it analyses the restrict factor to design operation mode of physical distribution.The end,it tries to designs the new operation mode of physical distribution what should improved the efficiency of automobile logistics and build up the competitions of supply chain.
Keywords:postponement strategy  marketing  operation mode  automobile logistics  
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