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3G时代中国移动发展对策分析
引用本文:金永鑫,时丹丹.3G时代中国移动发展对策分析[J].经济研究导刊,2008(16):19-20.
作者姓名:金永鑫  时丹丹
作者单位:哈尔滨商业大学,哈尔滨,150028
摘    要:3G时代对于中国移动来讲,充满了机遇与挑战,在面对新机遇、应对新挑战的发展过程中,应该审时度势进行战略上的调整。从注重3G网络与2G网络的共存和共同发展、重视“眼球业务”、打造“特色业务”、关注“农村市场”、关爱“特殊人群”、重视“集团客户”业务的设计和营销等六个方面提出了中国移动应对新环境、新局面的策略。

关 键 词:3G  中国移动  发展

The Counterplan Analysis of the Development of Chinese Mobile 3G Stage
JIN Yong-xin,SHI Dan-dan.The Counterplan Analysis of the Development of Chinese Mobile 3G Stage[J].Economic Research Guide,2008(16):19-20.
Authors:JIN Yong-xin  SHI Dan-dan
Institution:(Harbin Commerce Univrsity, Harbin 150028, China)
Abstract:To Chinese Mobile 3G stage,be filled with the opportunity and challenge,in face new opportunity,reply the development process of the new challenge,should judge the hour and size up the situation to carry on the adjustment on the strategy.From pay at-tention to the coexistence and common development of the 3G network and the 2G network,value the eyeball business,create the special features business,pay attention to the village market,care and love special crowd and value six strategies that put for-ward Chin...
Keywords:3G  Chinese Mobile  development  
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