| 基于物流营销视角的高校体育资源流通策略研究 |
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| 引用本文： | 谢福萍.基于物流营销视角的高校体育资源流通策略研究[J].中国市场,2008(49):140-141. |
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| 作者姓名： | 谢福萍 |
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| 作者单位： | 萍乡高等专科学校,体育教育专业,江西,萍乡,337000 |
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| 摘 要： | 如今学校体育尤其是高校体育逐渐成为开展全民健身活动中最重要的依托之一,越来越多地被纳入到社会体系当中。本文从物流营销的视角对高校体育资源进行分析与研究,采用多种策略有效促进体育资源的快速流通,以进一步深化高校体育改革,促进我国高校体育社会化发展。
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| 关 键 词： | 高校体育资源 物流营销 流通策略 |
The Research on Circulation Strategy of College P.E.Resource Based on Logistics Marketing |
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| XIE Fu-ping.The Research on Circulation Strategy of College P.E.Resource Based on Logistics Marketing[J].China Market,2008(49):140-141. |
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| Authors: | XIE Fu-ping |
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| Institution: | XIE Fu-ping(Physical Education Department,Pingxiang College,Pingxiang 337000,China) |
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| Abstract: | As one of the main supports of national fit-keeping actions, the college P.E.has been gradually brought into the social system.This paper analyses the college P.E.resource from the perspective of marketing logistics, adopting a variety of effective circulation strategies to promote the circulation of physical education college resources in order to deepen the reform of college P.E.. |
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| Keywords: | physical education college resource marketing logistics circulation strategies |
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