| Abstract: | We build upon current theory on strategic organizational practice transfer in multinational firms by incorporating the agency of actors and applying an institutional lens to the transfer process. Our theoretical analysis suggests that practice transfer is a process of institutional change that leads not only to practice adoption, adaptation, or nonadoption, but also to reconstruction. We argue that when contradictions exist within and across institutional environments, misaligned interests motivate actors to engage in praxis. As a parent‐subsidiary coalition, these actors reconstruct the practice by transcending the multitude of institutional environments that comprise the institutional system. Our process theory provides insight into how less powerful subsidiary actors engage in praxis to extend knowledge and build new capabilities within the firm. Copyright © 2014 ASAC. Published by John Wiley & Sons, Ltd. |
