企业发展潜力评价指标体系的构建

生存与发展是企业永恒的主题,生存是基础,发展才是企业最终的目的。发展潜力是衡量企业能否持续发展的首要指标,是企业生命得以延续的关键因素。对企业发展潜力进行科学正确的评价,对内可以为企业制定可持续发展战略提供科学的依据,对外可以为政府和投资者提供正确的投资导向。在回顾相关文献的基础上,重新界定企业发展潜力的概念,并从外部环境,企业资源实力,企业经营能力和企业文化素质四个大方面构建企业发展潜力的评价指标体系。

The Foundation of Evaluation Index System About Enterprise Development Potential

Survival and development are eternal themes of enterprises.Survival is the basis,and development is the ultimate goal of enterprises.Development potential is a primary indicator which is the measure of whether enterprises can develop,and it’s also a key factor for enterprises to continue existing.Valuating enterprise development potential scientifically and correctly can provide enterprises which can design sustainable development strategy with scientific basis,on the other hand,it can instruct government and investor to invest correctly. On the basis of reviewing the relevant document,we redefine the concept of enterprise development potential,and build the evaluation index system of enterprise development potential from four aspects：external environment;enterprise resource strength;enterprise operation capacity and the quality of enterprise culture.