| 论长沙花木产业的区域营销 |
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| 引用本文： | 王国英.论长沙花木产业的区域营销[J].企业技术开发,2006,25(10):85-87. |
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| 作者姓名： | 王国英 |
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| 作者单位： | 中南林业科技大学商学院 湖南长沙410004 |
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| 摘 要： | 随着长沙花木产业规模的扩大,仅依靠湖南省内狭小的市场已不足以支持这个庞大的产业,长沙花卉苗木产品不但要立足本土市场,更要寻找更广阔的市场空间,因此如何针对不同的市场条件和自身的优势开展区域营销就显得尤为关键。文章从长沙花木产业实际情况出发,就其市场定位、区域营销策略两个方面对长沙花木产品的区域营销进行了阐述。
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| 关 键 词： | 长沙 花木产业 区域营销策略 |
| 文章编号： | 1006-8937（2006）10-0085-03 |
| 收稿时间： | 2006-05-27 |
| 修稿时间： | 2006年5月27日 |
Elaborating the regional distribution of Changsha's flowers and plants industry |
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| WANG Guo-ying.Elaborating the regional distribution of Changsha''''s flowers and plants industry[J].Technological Development of Enterprise,2006,25(10):85-87. |
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| Authors: | WANG Guo-ying |
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| Abstract: | With the expansion of the flowers and plants industry, the narrow market of Hunan province cannot support the gigantic industry. Changsha's flowers and plants products not only base on the native market, but also seek more extensive market.So it is key to carry out regional distribution according to different market conditions and its own advantages. This article practically elaborates the market orientation, regional distribution strategy of Changsha's flowers and plants products. |
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| Keywords: | Changsha flowers and plants industry the regional distribution strategy |
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