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| 中国农资流通企业构建诚信农资的营销盘点 | |
| 引用本文： | 张洪吉,李红芹,张现强. 中国农资流通企业构建诚信农资的营销盘点[J]. 乡镇经济, 2007, 0(8): 53-57 |
| 作者姓名： | 张洪吉 李红芹 张现强 |
| 作者单位： | 1. 北京联合大学,商务学院,北京,100084 2. 河北交通职业技术学院,河北,石家庄,050061 3. 河北经贸大学,工商管理学院,河北,石家庄,050030 |
| 摘 要： | 本文对农资流通企业信任缺失的现状和成因进行了分析,揭示了新农资流通业态打造农资流通企业的经营品牌的营销思路,主张在新的历史条件下,供销合作社系统仍需要发挥农资流通企业的优势,为建立新的流通秩序,使农资流通企业重新回到农资流通主渠道而努力。 |
| 关 键 词： | 信任 信任缺失 营销对策 |
Building Marketing Inventory of Agricultural Goods with Good Faith for Circulation Enterprises of Chinese Agricultural Goods |
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| ZHANG Hong-ji,LI Hong-qin,ZHANG Xian-qiang. Building Marketing Inventory of Agricultural Goods with Good Faith for Circulation Enterprises of Chinese Agricultural Goods[J]. Rural Economy, 2007, 0(8): 53-57 | |
| Authors: | ZHANG Hong-ji LI Hong-qin ZHANG Xian-qiang |
| Abstract: | This article analyses the trust flaw situation and origin of the agricultural capital circulation enterprise,and reveals the marketing mentality of creating the agricultural capital circulation enterprise's brand in the new agricultural capital circulation industry.Under the new historical condition,we advocate that the supply and marketing cooperative system still needs to display the agricultural capital circulation enterprise's superiority to make the agricultural capital circulation enterprise return to the host channel of the agricultural capital circulation for establishing the new circulation order. |
| Keywords: | trust trust flaw marketing strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |