互联网使用对专业苹果种植户农地转入的影响研究 ——基于信息搜寻、社会资本和信贷获得中介效应视角

研究目的：从信息技术使用视角探究互联网使用对专业苹果种植户农地转入的影响及其机制，进而探索互联网能否成为激活农地流转市场的重要媒介。研究方法：内生转换Probit模型和中介效应模型。研究结果：（1）互联网使用对专业苹果种植户农地转入具有显著正向影响。基于反事实假设，使用互联网的专业苹果种植户若未使用互联网，其农地转入概率下降17.6%。（2）互联网使用主要通过提高信息搜寻能力、增加社会资本、提升信贷获得水平三条路径影响专业苹果种植户农地转入。（3）互联网使用对低收入组和自有地面积为小规模的专业苹果种植户的农地转入作用更大。研究结论：要重视以互联网为代表的信息技术对农地流转的促进作用，不断提升农村地区的互联网覆盖率，加快农地流转市场化进程。

The Impact of Internet Use on Farmland Transfer of Professional Apple Growers: An Analysis of the Mediation Effect of Information Search, Social Capital and Credit Acquisition

The purpose of this paper is to explore the influence of Internet use on farmland transfer of professional apple growers and its internal mechanism from the perspective of information technology use, in order to explore whether the Internet can become an important channel to activate the farmland transfer market. The research methods include endogenous switching probit model and mediating effect model. The research results show that: 1)internet use has a significant positive impact on the farmland transfer of professional apple growers. Based on counterfactual assumptions, professional apple growers using the Internet would have a 17.6% lower rate of farmland transfer if they did not use the Internet. 2)The use of the Internet mainly affects the farmland transfer of professional apple growers by improving the ability of information search, increasing social capital and improving the level of credit access. 3)Internet use has a greater impact on the farmland transfer from low-income groups and professional apple growers with small-scale self-owned land. In conclusion, it is necessary to attach importance to the role of information technology represented by the Internet in promoting the farmland transfer, and continuously improve the Internet coverage in rural areas to accelerate the marketization of farmland transfer.