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| 浅谈客户关系管理和价值创新 | |
| 引用本文： | 张俊霞. 浅谈客户关系管理和价值创新[J]. 世界标准化与质量管理, 2007, 0(4): 12-15 |
| 作者姓名： | 张俊霞 |
| 作者单位： | 郑州航空工业管理学院,450015 |
| 摘 要： | 现代企业客户关系管理是改善客户关系、降低交易成本、扩大市场份额、提高经济效益的一项非常重要的管理内容。它致力于最大化客户的价值和提高公司的利润。文章先对客户关系管理对企业的重要性进行了分析，指出其对企业的价值所在；接着以星巴克公司为例，分析说明了在企业客户关系管理过程中运用价值创新战略对企业价值创造的帮助。 |
| 关 键 词： | 客户关系管理 价值创新 战略 |
| 收稿时间： | 2007-02-09 |
| 修稿时间： | 2007-02-09 |
On Customers Relation Management and Creativity of Valuation |
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| Zhang Junxia. On Customers Relation Management and Creativity of Valuation[J]. World Standardization & Quality Management, 2007, 0(4): 12-15 | |
| Authors: | Zhang Junxia |
| Affiliation: | Zhang Junxia |
| Abstract: | The idea of customers relation management in modern enterprises is paramount to improving customers relations,cutting down transaction costs,enlarging market shares and gaining more economical benefits. It aims to maximize value and raise company profits. The essay firstly clarifies the substance of customer relation management and puts forward it is valuable to enterprise,then analyzes the application of value creation strategy is helpful to produce enterprise value exampled with Starbucks Corporation. |
| Keywords: | customers relation management value creation strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |