| 移动电视引致电视产业变局的博弈研究 |
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| 引用本文： | 苏勇,周笑. 移动电视引致电视产业变局的博弈研究[J]. 中国工业经济, 2005, 0(6): 38-45 |
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| 作者姓名： | 苏勇 周笑 |
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| 作者单位： | 复旦大学管理学院,上海,200433 |
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| 摘 要： | 本文运用不完全信息动态博弈理论及相关的管理学和传媒学知识，立足于移动电视在传统电视产业中的长远战略地位，并结合移动电视的最新发展动态，构建出移动电视和传统电视台网之间的动态博弈模型，从中得到盈利模式和内容创新是移动电视能否在多阶博弈过程中获取竞争优势，最终确立电视产业新格局的关键这一结论。
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| 关 键 词： | 数字移动电视 盈利模式 电视产业 |
| 文章编号： | 1006-480X(2005)06-0038-08 |
A Study on Change of TV Industry Structure Arose by Digital Moving-TV Based on Game Theory |
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| SU Yong,Zhou Xiao. A Study on Change of TV Industry Structure Arose by Digital Moving-TV Based on Game Theory[J]. China Industrial Economy, 2005, 0(6): 38-45 |
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| Authors: | SU Yong Zhou Xiao |
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| Abstract: | With the latest information of digital TV, this paper creates a four-phase dynamic games model in TV industry between digital TV and traditional TV based on the theory of games, management and media. The model arms to find the strategic trend of digital TV which depended on whether the digital TV could builds up it's new payoff-pattern, not focus on the TV Ads, and recreates the content products or not. |
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| Keywords: | digital moving-TV payoff-pattern TV-industry |
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