| 广东玩具出口面临的问题与对策——基于玩具召回事件的分析 |
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| 引用本文： | 邓芳.广东玩具出口面临的问题与对策——基于玩具召回事件的分析[J].中国市场,2008(6):122-123. |
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| 作者姓名： | 邓芳 |
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| 作者单位： | 广东技术师范学院管理学院 |
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| 摘 要： | 2007年6月发生的玩具召回事件对广东的玩具出口是一个很大的打击,透过这一案例我们可以发现在广东玩具业发展中存在着一些问题。针对这些问题,政府和企业必须采取措施,加强质量监管,实现加工贸易转型,提升产品档次,实现市场的多元化战略,只有这样才能维持和巩固我们在国际玩具市场中的地位。
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| 关 键 词： | 广东玩具 召回 加工贸易 |
Problems and Countermeasures that Guangdong Toys Export Faces-Analysis Based on Toys Recall Affair |
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| Deng Fang.Problems and Countermeasures that Guangdong Toys Export Faces-Analysis Based on Toys Recall Affair[J].China Market,2008(6):122-123. |
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| Authors: | Deng Fang |
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| Institution: | Deng Fang (Management Institute,Guangdong Polytechnic Normal University) |
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| Abstract: | The toys recall affair happened in June 2007 are a large beat for Guangdong toys export. We can find some problems existing in Guangdong toys industry through the affair. In order to deal with these problems, the government and enterprises must take measures to strengthen quality intendance, realize processing trade transfering, upgrade products level and realize marketable diversification. Only in this way we can maintain and confirm the status in international toys market. |
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| Keywords: | Guangdong toys recall processing trade |
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