| 商业民俗变迁的经济学解释 |
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| 引用本文： | 刘楠. 商业民俗变迁的经济学解释[J]. 山东财政学院学报, 2014, 0(5): 49-54 |
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| 作者姓名： | 刘楠 |
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| 作者单位： | 山东财经大学经济学院,山东济南250014 |
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| 基金项目： | 国家社会科学基金项目“经济文化变迁、分化与整合视域下我国新农村建设研究”（13BJL063）;教育部人文社科项目“劳动力迁徙决策及流动研究：基于高等教育空间集聚的视角”（11YJA8400149）;山东省科技发展计划项目“山东省文化产业集群创新发展的动力机制研究”（2013GGX10602）. |
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| 摘 要： | 目前连锁店、网店等逐步取代了部分集市和小商业店铺形式，叫卖、招牌等传统传播形式也为媒体广告取代。这种商业民俗的变迁主要是基于制度变革、现代网络化的普及和人力资本提升的结果。为了使传统商业民俗的精华得以延续与传承，并实现与外来文化的良性互动，共同为社会经济发展奠定基础，应在传统文化导向下通过夯实经济基础、加强政府管制和网络技术监管来促使商业民俗健康发展。
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| 关 键 词： | 民俗 商业民俗 制度变迁 |
An Economic Explanation of Commercial Folklore Change |
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| LIU Nan. An Economic Explanation of Commercial Folklore Change[J]. Journal of Shandong Finance Institute, 2014, 0(5): 49-54 |
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| Authors: | LIU Nan |
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| Affiliation: | LIU Nan ( School of Economics, Shandong University of Finance and Economics, Jinan 250014, China) |
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| Abstract: | Nowadays chain stores and online shops have gradually replaced some fairs and little commercial shops and such traditional forms as hawking and signboard are replaced by media advertisements. Such a commercial folklore change mainly results from the institutional change, the popularity of internet and human capital enhance- ment. In order to inherit and continue the essence of traditional commercial folklores and realize the benign interac- tion with foreign cultures to lay a solid basis for social and economic development, the commercial folklores should be ensured to develop healthily by enhancing the economic foundation, strengthening governmental regulation and net- work supervision. |
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| Keywords: | folklore commercial folklore institutional change |
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