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The Sustainable Development's Added Value to Humanity: An Improvement or Degradation Compared to the Past?
作者姓名:Selim Mekdessi  ;Anthony Nehme
作者单位:[1]Lebanese University, Beirut, Lebanon; [2]Lille University, Lille, France
摘    要:Sustainable development is the latest concept in a long series of conceptual innovations aimed to bring a space of dream to our harsh reality due to economic growth. This inflation of adjectives added to the development, like sustainable, viable, etc., is an attempt to blur our eyes about its negative effects; it is like a magic conjuration. When we look at all its implications, we are so far. There are reasons to be pessimistic: The paths that this concept will lead us to are not clear. In the sustainable development concept, we find only a new packing to our harsh reality: a matter of marketing. Sustainable development was presented as a "solution" to our innumerable recent problems; on the contrary, it may be a problem to solve. Shouldn't this concept be seriously questioned and maybe condemned? Assuming no drastic measure taken to control earth problems, by the year 2032, 70% of the planet will be destroyed. Sustainable development is a rhetorical ploy which seeks to reconcile what is irreconcilable: the environment and the development. A policy which is not carefully enough thought will carry along various perverse and adverse effects for the ecology as much as for the economy.

关 键 词:可持续发展  附加价值  退化  人文  经济增长  环境与发展  通货膨胀  市场营销

The Sustainable Development's Added Value to Humanity: An Improvement or Degradation Compared to the Past?
Selim Mekdessi,;Anthony Nehme.The Sustainable Development's Added Value to Humanity: An Improvement or Degradation Compared to the Past?[J].Journal of Modern Accounting and Auditing,2014(8):878-884.
Abstract:sustainable development, economy, environment
Keywords:sustainable development  economy  environment
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