The Use of Analytic Hierarchy Process （AHP） in the Determination of Earnings Quality： The Case of UAE

The purpose of this study is to review and demonstrate how analytic hierarchy process （AHP） can be employed to determine earnings quality. The AHP technique can make the analysis studies more effective, easy, and applicable to companies to calculate the relative weights of each dimension, sub-dimension, and specific sub-dimension of earnings quality. A common understanding of earnings quality is difficult to define and even more difficult to measure precisely. In addition to this, the earnings quality is influenced by factors which are often intangible and immeasurable and, as such, when assessing earnings quality, judgments will be largely subjective. Further, earnings quality is related to business concepts or practices and affected by other factors such as the nature and source of earnings. In relation to this, earnings quality would be directly influenced by the conservatism of the chosen methods. However, earnings quality relates to the persistence of earnings and to the likelihood of cash realization on reported eamings. Overall, the results presented from the paramorphic model under AHP are meant to be descriptive of the decision process of five investment analysts within three different companies. The results in this study offer valuable insights into how a small population of investment analysts actually decides the relative importance of various earnings quality dimensions.