| 论全媒体对传统期刊的影响 |
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| 引用本文： | 杨曙.论全媒体对传统期刊的影响[J].浙江工商职业技术学院学报,2012,11(1):19-23. |
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| 作者姓名： | 杨曙 |
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| 作者单位： | 无锡科技职业学院文化创意学院,江苏无锡,214028 |
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| 基金项目： | 江苏省教育厅2010年度高校哲学社会科学研究指导项目“审美经验再认识”(项目编号2010SJD750007)阶段性研究成果 |
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| 摘 要： | 全媒体时代已经到来，传统期刊的编辑、销售、市场定位、整体传播等各方面要与新媒体进行联合。全媒体时代的期刊经营要与当前的技术创新紧密结合，从而增强期刊核心竞争力。面对期刊全媒体的表达形式，我们不仅要做好人才储备，也要处理好新媒体运作和传统纸质媒介的关系，并进行必要的技术革新，同时还要防范一些升级的误区。
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| 关 键 词： | 传统期刊 核心竞争力 全媒体 |
Core Competitiveness Promotion of Traditional Journal in the Entire Media Age |
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| YANG Shu.Core Competitiveness Promotion of Traditional Journal in the Entire Media Age[J].Journal of Zhejiang Business Technology Institute,2012,11(1):19-23. |
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| Authors: | YANG Shu |
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| Institution: | YANG Shu(Wuxi Professional College of Science and Technology,Wuxi 214028,China) |
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| Abstract: | The entire media age requests that edition,sales,market localization and the whole should unite new media.Journal business must be combined with current technology innovation,so that journal core competitiveness can be strengthened.Facing expressions of entire media,we should not only make talents reserves,also deal with the relations between new media operations and traditional printing media.We should make necessary technical innovation and guard against some upgrading error. |
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| Keywords: | traditional journal core competitiveness entire media |
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