品牌的效用及其与其他知识产权的互动与统摄—以创新型企业的知识产权战略为视角

广义上的品牌,其外延包括商标、商号、商业域名、企业徽标、地理标志、装潢、认证类标记等。它和其他知识产权一样都是我国创新型企业的财富源泉和竞争优势。同时,品牌是创新型企业知识产权战略的首选,像中华老字号、地理标志和原产地名称等品牌资源是我国企业跻身国际市场的优势所在。同时,品牌能产生派生效应。品牌和企业的其他知识产权是互动的。品牌统摄着其他知识产权,其原因主要是品牌的生命力超过了其他具体的知识产权,这也是现阶段我国国情所决定的。

On the Efficiency of Brand and Its Relation with Other Intellectual Property——Form the View of Strategic Intellectual Property in Innovation-Oriented Enterprises

The concept of brand is including trademark, trade-number, commercial DNS, logo, location, decoration and so on. The brand is as important as the other intellectual property in our country for the innovation-oriented enterprises. At the same time, the brand is the first important thing in the strategy of development in those enterprises, the brand resources, like the traditional brands and the famous name, would be the advantages for China＇ s enterprise entering the world. In China, Brand can improve the development of other knowledge resources in the enterprise and lead the direction of development, and this situation is decided by the current China＇ s situation.