| Abstract: | During the sixties, fads characterized many executive development programs. Fancy equipment such as video tape systems and computer simulations were in vogue. Since then, reading, once considered unglamorous, has again become popular. Firms that evaluated the benefits of their overall educational efforts found reading an economical and effective way for the individual executive to learn and develop. An organization can choose reading programs from several that have been used effectively, or an executive can design his own program to fit his needs. This type is the most common and most flexible. The authors suggest various sources for an executive to refer to when planning his own reading, and they emphasize the importance of selectivity. |
