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What mbo really is: Results require a complete program
Authors:William E Reif  Gerald Bassford
Abstract:Management by objectives (MBO) is commonly described too narrowly; firms that report unsuccessful experiences have been practicing a limited program. To clear up the confusion that beclouds MBO, the authors first describe the concept and its emphasis on results (the achievement of objectives) and on human behavior and motivation (fulfillment of needs and participation). The MBO system is then examined. The system has four basic components: setting objectives, developing action plans, conducting periodic reviews, and appraising annual performance. Many firms have found that MBO plays the leading role in the managerial process of achieving corporate objectives. The authors list seven major benefits that an organization can expect.
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