| 香水品牌英语命名的理据 |
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| 引用本文： | 黄小榕. 香水品牌英语命名的理据[J]. 安徽工业大学学报(社会科学版), 2012, 29(4): 52-54 |
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| 作者姓名： | 黄小榕 |
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| 作者单位： | 厦门大学嘉庚学院大学英语教学部,福建漳州,363105 |
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| 摘 要： | 香水作为时尚商品,其品牌命名成为消费者选择购买的判断依据。香水品牌英语命名的理据可为词内理据和词外理据两类,并可进行若干类别的细分。
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| 关 键 词： | 香水品牌 英语命名 理据 |
On the Motivations of Perfume Brand Naming in English |
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| HUANG Xiao-rong. On the Motivations of Perfume Brand Naming in English[J]. , 2012, 29(4): 52-54 |
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| Authors: | HUANG Xiao-rong |
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| Affiliation: | HUANG Xiao-rong(Department of College English,Xiamen University Tan Kah Kee College,Zhangzhou 363105,Fujian,China) |
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| Abstract: | Perfume,as a fashion product,may be chosen by consumers based on its brand name.The motivations of perfume brand naming in English include those inside and outside words,which can be further classified into a couple of sub-types. |
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| Keywords: | perfume brand naming in English motivations |
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