| 中国跨国企业的非市场战略与东道国环境的关联度 |
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| 引用本文： | 叶广宇,黄怡芳.中国跨国企业的非市场战略与东道国环境的关联度[J].改革,2010(2). |
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| 作者姓名： | 叶广宇 黄怡芳 |
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| 作者单位： | 华南理工大学工商管理学院;广东省广州市农村商业银行; |
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| 基金项目： | 广东省自然科学基金项目“中国跨国企业海外子公司的非市场战略研究”(批准号:07300832) |
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| 摘 要： | 中国国内和东道国双重制度环境对中国跨国企业海外非市场战略选择(缓冲战略、搭桥战略)的影响表明:中国经济转型期的渐进式特征与中国跨国企业海外搭桥战略正相关。中国经济转型期的试验式特征与中国跨国企业海外缓冲战略正相关。东道国政府权力集中程度与中国跨国企业海外搭桥战略正相关,与中国跨国企业海外缓冲战略负相关。东道国政府的信用与中国跨国企业海外搭桥战略负相关。此外,中国政府的支持力度也影响着中国跨国企业海外非市场战略的选择。
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| 关 键 词： | 制度因素 经济转型 跨国企业 非市场战略 |
Correlation between Chinese Multinational Enterprises' Overseas Non-marketing Strategies and Host Country's Surroundings |
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| Ye Guangyu Huang Yifang.Correlation between Chinese Multinational Enterprises' Overseas Non-marketing Strategies and Host Country's Surroundings[J].Reform,2010(2). |
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| Authors: | Ye Guangyu Huang Yifang |
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| Abstract: | This paper studies on the overseas non-marketing strategies(buffering strategy,bridging strategy) of Chinese multinational enterprises influenced by both Chinese institutional environment and the domestic institutional environment of host countries. The results show that:there is positive correlation between the influence of the characteristic of asymptotic of Chinese economic transition and bridging strategy; positive correlation exists between the influence of the characteristic of test of Chinese economi... |
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| Keywords: | institutional factors economic transition multinational enterprises non-marketing strategy |
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