| 熟悉度对旅游形象感知行为影响研究——以重庆市民对上海旅游形象感知为例 |
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| 引用本文： | 杨杰,胡平,苑炳慧. 熟悉度对旅游形象感知行为影响研究——以重庆市民对上海旅游形象感知为例[J]. 旅游学刊, 2009, 24(4) |
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| 作者姓名： | 杨杰 胡平 苑炳慧 |
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| 作者单位： | 上海第二工业大学国际交流学院,上海,201209;华东师范大学商学院旅游系,上海,200062;上海杉达大学旅游系,上海,201209 |
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| 摘 要： | 潜在游客对目的地旅游形象的感知是旅游目的地选择行为的开始,而旅游形象的感知又来源于对该旅游地的认识,也就是通过各种信息"熟悉"该旅游目的地.本文根据前人研究结果提出了以熟悉度作为前因变量,认知形象与情感形象为中介变量的旅游形象感知行为模型,并以重庆市民对上海旅游形象感知为例进行了实证研究.研究表明:在本文的旅游形象感知行为模型中,对于旅游意向影响最大的因素是熟悉度,它通过4条路径对旅游意向产生间接和直接影响,其总影响效果达到了0.591;其次为认知形象和情感形象,它们对旅游意向的总影响效果分别为0.546和0.378.
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| 关 键 词： | 旅游形象 旅游意向 熟悉度 |
The Impact of Familiarity on Perceptive Behavior of Tourism Image A Case Study of Chongqing Residents' Perception of Shanghai Tourism Image |
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| YANG Jie,HU Ping,YUAN Bing-hui. The Impact of Familiarity on Perceptive Behavior of Tourism Image A Case Study of Chongqing Residents' Perception of Shanghai Tourism Image[J]. Tourism Tribune, 2009, 24(4) |
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| Authors: | YANG Jie HU Ping YUAN Bing-hui |
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| Affiliation: | 1.Faculty of International Exchange;Shanghai Second Polytechnic University;Shanghai 201209;China;2.Department of Tourism;East China Normal University;Shanghai 200062;3.Department of Administration;Saudau University;China |
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| Abstract: | Potential tourists' perception of tourism destination image is the beginning of the selective behavior and the perception of tourism image originates from the understanding of that tourism destination,which is "familiar" with that destination through various information.The paper,based on the study result of predecessors,offers tourism image perception model,taking familiarity as cause variable,cognitive image and emotional image as median image as medium variable.The authors make an empirical study of Chon... |
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| Keywords: | tourism image visit intention familiarity |
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