| 电子商务环境对消费者传统购物行为的影响 |
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| 引用本文： | 袁贺,卢姗,汪明峰.电子商务环境对消费者传统购物行为的影响[J].商业研究,2011(2):211-216. |
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| 作者姓名： | 袁贺 卢姗 汪明峰 |
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| 作者单位： | 华东师范大学,中国现代城市研究中心,上海,200062 |
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| 基金项目： | 国家自然科学基金,项目编号:40601028 |
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| 摘 要： | 网上购物的出现对传统购物产生了各种各样的影响,本文通过对大学生网上购物行为的问卷调查,采用统计分析的方法,研究了电子商业条件下网上购物对传统购物的影响因素。研究发现网上购物的时间效率、商品信息与商品价格、商品种类、物流配送和支付情况,对消费者购物行为产生了较大影响。
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| 关 键 词： | 电子商业 消费者 传统购物行为 影响因素 |
Analysis of the Influence of E-commerce on Consumers' Traditional Shopping Behaviors |
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| YUAN He,LU Shan,WANG Ming-feng.Analysis of the Influence of E-commerce on Consumers' Traditional Shopping Behaviors[J].Commercial Research,2011(2):211-216. |
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| Authors: | YUAN He LU Shan WANG Ming-feng |
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| Institution: | YUAN He,LU Shan,WANG Ming-feng(The Center for Modern Chinese City Studies,East China Normal University,Shanghai 200062,China) |
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| Abstract: | The appearance of online shopping generates various impacts on traditional shopping.Through the questionnaire of shopping behaviors of college students,this paper analyzes the influencing factors of online shopping on consumers′ traditional shopping behaviors in a situation of E-commerce based on the methods of statistical analysis.It concludes that under the condition of E-commerce,time efficiency,information and prices of the merchandize,types of the merchandize,logistics and payments will make great influence on consumers′ shopping behaviors. |
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| Keywords: | E-commerce consumer traditional shopping behavior influencing factors |
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