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浅析网上无形市场与传统专业市场的替代性与互补性
引用本文:齐美杰.浅析网上无形市场与传统专业市场的替代性与互补性[J].经济研究导刊,2010(23):181-183.
作者姓名:齐美杰
作者单位:浙江工商大学,经济学院,杭州,310018
摘    要:网上无形市场和传统专业市场的互替与互补取决于交易主体的理性选择。买卖双方会通过对网上交易的内生交易成本与两种市场交易方式的外生交易成本进行博弈比较来选择最优的流通方式,从而使不同交易制度间呈现出互替与互补状态。网上交易的内生交易成本量则由当该内生交易成本和降低其发生所造成的外生交易成本这两者的总和达到最低时的资源配置量所决定。

关 键 词:网上无形市场  传统专业市场  内生交易成本  动态博弈

Discussion about the replacement and complementarity of the online intangible market and the traditional major market
QI Mei-jie.Discussion about the replacement and complementarity of the online intangible market and the traditional major market[J].Economic Research Guide,2010(23):181-183.
Authors:QI Mei-jie
Institution:QI Mei-jie (Economy college,Zhejiang industry and commerce university,Hangzhou 310018,China)
Abstract:The intangible and traditional professional market for trade and complementary to each other on the subject of a rational option. the buyer and seller will pass over the internet transactions endogenous cost of transactions with both the trade transaction costs of having a game is to select the most cost-effective ways of distribution, to make the difference between trading system is complementary to each other for the state. online trading volume of transaction costs by naisei naisei when the transaction costs and reduce its place of having costs of transactions between the sum of the minimum quantity of resources allocation.
Keywords:online intangible market  traditional major market  endogenous cost of transaction  dynamic play
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