Advertising and Deep Autonomy |
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Authors: | Andrew Sneddon |
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Institution: | (1) Department of Philosophy, McGill University, Leacock Building, 855 rue Sherbrooke, Montreal, QC, Canada, H3A 2T7 |
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Abstract: | Concerns about advertising take one of two forms. Some people are worried that advertising threatens autonomous choice. Others are worried not about autonomy but about the values spread by advertising as a powerful institution. I suggest that this bifurcation stems from misunderstanding autonomy. When one turns from autonomous choice to autonomy of persons, or what is often glossed as self-rule, then one has reason to think that advertising poses a moral problem of a sort so far unrecognized. I diagnose this problem using Charles Taylor's work on "strong evaluation". This problem turns out to have political ramifications that have been only dimly recognized in business ethics circles. |
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Keywords: | advertising autonomy Barbara Phillips capitalism Charles Taylor ideology John Waide Robert Arrington strong evaluation |
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