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苏北人造板工业企业竞争力研究
引用本文:沈文星,姚飞.苏北人造板工业企业竞争力研究[J].林业经济问题,2005,25(1):30-34.
作者姓名:沈文星  姚飞
作者单位:南京林业大学,经济管理学院,江苏,南京,210037
基金项目:南京林业大学科学研究基金资助项目"林业产业管理创新体系研究"(163060529)
摘    要:江苏苏北地区人造板工业发展迅速,对当地的经济建设和发展,起着不可替代的作用,人造板企业目前面临着如何进一步提高企业的竞争力问题,本文主要从苏北人造板工业现状分析入手,从总成本领先战略(overallcostleadership),标歧立异战略(differentiation),目标集聚战略(focus)选择三方面来讨论提高苏北人造板工业的竞争力。

关 键 词:人造板  竞争力  总成本领先  标歧立异  目标集聚
文章编号:1005-9709(2005)01-0030-05
修稿时间:2004年6月9日

A Research on the Competitiveness of the Wood- based Panel Factories in North Jiangsu Province
SHEN Wen-xing,YAO Fei.A Research on the Competitiveness of the Wood- based Panel Factories in North Jiangsu Province[J].Problems of Forestry Economics,2005,25(1):30-34.
Authors:SHEN Wen-xing  YAO Fei
Abstract:The wood-based panel industry in North Jiangsu Province is developing rapidly,which attributes to the local economic development for the biggest part.At present,the factories in the industry are confronted with the challenge of how to improve the competitiveness.This paper is to discuss how to improve the competitiveness based on the current situation of the industry in North Jiangsu Province and in the aspects of overall cost leadership,differentiation and focus strategy.
Keywords:wood-based panel  competitiveness  overall cost leadership  differentiation  focus strategy
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