| 强化理论在市场营销专业实训教学中的应用 |
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| 引用本文： | 马雪松,张昕.强化理论在市场营销专业实训教学中的应用[J].价值工程,2010,29(27):177-178. |
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| 作者姓名： | 马雪松 张昕 |
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| 作者单位： | 黑龙江科技学院,经济管理学院,哈尔滨,150027 |
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| 基金项目： | 黑龙江省新世纪高等教育教学改革工程项目，黑龙江高教科研"十一五"规划课题 |
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| 摘 要： | 实训教学是市场营销专业提升学生综合能力的关键环节,本文主要研究强化理论在市场营销专业实训教学中的应用。研究内容从强化理论入手,分析营销专业实训教学方式的优缺点,提出采用强化理论与项目实训相结合的教学方式促进实训效果的策略。
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| 关 键 词： | 强化理论 程序教学 实训 项目教学 |
Application of Reinforcement Theory in Marketing Major Practice-training |
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| Ma Xuesong,Zhang Xin.Application of Reinforcement Theory in Marketing Major Practice-training[J].Value Engineering,2010,29(27):177-178. |
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| Authors: | Ma Xuesong Zhang Xin |
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| Institution: | ( School of Economics and Management,Heilongjiang Institute of Science and Technology, Harbin 150027, China) |
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| Abstract: | Practice-training is the key of enhancing students＂ comprehensive ability for the marketing major, this paper mainly discusses the application of reinforcement theory in marketing major practice-training. Research content starts from reinforcement theory, the paper analyzes the advantages and disadvantages of the marketing major practice-training and puts forward a strategy to promote practice-training effect by integrating practice-training with reinforcement theory. |
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| Keywords: | reinforcement theory programmed instruction practice-training project teaching |
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