《东北农业大学学报》走品牌出版之路的几点体会

随着改革开放进程的加快，国内外期刊问的竞争日趋剧烈。农业高校学报作为综合性学术期刊由于学科分类繁多，作者和读者定位不准确，在与专业学术期刊及SCI、EI源的期刊的竞争中，出现了诸多弊端，甚至被逐渐边缘化。因此，只有走品牌出版之路，不断整合资源优势，才是农业高校综合性学术期刊的发展趋势。《东北农业大学学报》在打造期刊品牌的道路上不断进行改革，并且取得了一定的成绩。主要有如下几点经验：体现本校特色，服务“三农”，提高期刊影响力；合理优化期刊和编委结构，加强期刊定位；精心策划每期栏目，走特色办刊之路。

Journal of Northeast Agricultural University experience in several points of taking the road of brand publishing

With the accelerated process of reform and opening, competition intensifying among periodicals at home and abroad. Agricuhural University Journal as a comprehensive academic journals since there are many subject classification, author and reader orientation are not allowed to do, and professional journals and periodicals of SCI, EI source of competition, there have been many abuses, even being gradually marginalized. Therefore, only take the road of brand publishing, constantly integrating resources and advantages, is the agricul- tural comprehensive development trend of academic journals in colleges and universities. Journal of Northeast Agricultural University in on- going reforms on the road to making the journal brand, and some positive results had been achieved. Mainly has following several points of experience： embody the characteristics of the University, to serve ＂three agriculture＂, enhance the periodical impact; reasonable optimiza tion journal and editorial board structure, strengthen the positioning of periodicals; orchestrated each column, characteristic way of running.