论旅游产品设计与开发的原则

为避免旅游产品开发的盲目性、随意性 ,很有必要探讨旅游产品设计与开发的原则问题。旅游产品设计与开发应遵循 :市场导向 ,适应需求的原则 ;符合美学要求的原则 ;注重特色 ,突出主题的原则 ;塑造形象 ,引导消费的原则 ;系统开发 ,协调发展的原则 ;可持续发展的原则。

Principles of Tourist Products Designing and Exploitation

In order to avoid the blindness and casualness in the tourism products exploitation,it's imperative to study the principles of the design and exploitation of the tourism products. This paper proposes and andlyses 6 principles of the design and exploitationg tourism products: the principle of market-leading and suiting the needs, the principle of according with the request of aesthetics, the principle of paying attention to the features and laying stress on the theme,the principle of establishing the image and leading the consumption, the principle of exploiting systematically and developing coordinately ,the principle of sustainable development.