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An introduction to the special issue on marketing of high-technology products, services and innovations |
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| Authors: | Shikhar Sarin Jakki J. Mohr |
| Affiliation: | a College of Business and Economics, Boise State University, 1910 University Drive, Boise, ID 83725, United States b School of Business Administration, University of Montana, Missoula, MT 59812, United States |
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