基于意义及其均衡理论的旅游文化形成与变迁机制研究

与国外相对成熟的旅游人类学相比，国内旅游文化研究的基础理论相对薄弱。这主要体现在系统要素的泛化、形成与变迁机制不明、系统结构不清晰以及对旅游文化开发指导性不强等几个方面。文化概念本身的宽泛与抽象是导致这些问题的主要原因。文章试着引入符号人类学中“意义”的概念，结合旅游利益相关者概念，确立旅游文化的二维系统结构，在此基础上研究得出结论：在旅游文化演化的不同阶段，“意义的博弈”解释了旅游文化的形成与变迁机制。

The Evolution Mechanism of Tourism Culture Based on the Concept of "Meaning" and Equilibrium Theory

Compared with the relatively mature anthropology of tourism in the developed countries, an obvious weakness exists in the basic theory of tourism culture of China. The weakness manifests itself in the generalization of its research objects and the inexpticit of its structure and the mechanism of its evolution. The reasons for these problems mainly lie in the generalization and abstractness of the concept of culture itself. This paper is to introduce ＂meaning＂ theory in symbolic anthropology, combined with stakeholder theory, to explain tourism culture within a two-dimension systematic structure, and then concludes the mechanism of its evolution： ＂equilibrium of meaning＂ does it.