| 新疆企业开拓中亚市场的营销风险及防范措施 |
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| 引用本文： | 许云霞.新疆企业开拓中亚市场的营销风险及防范措施[J].新疆财经,2008(6). |
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| 作者姓名： | 许云霞 |
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| 作者单位： | 新疆财经大学,工商管理学院,乌鲁木齐,830012 |
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| 摘 要： | 本文对新疆企业开拓中亚市场的宏观及微观市场营销风险进行了分析,指出新疆企业在营销风险管理方面存在意识低、对风险危害认识不足、不重视信息调研、缺乏风险防范及控制措施等问题,最后提出加强市场营销风险管理的对策.
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| 关 键 词： | 新疆企业 中亚市场 营销风险 |
An Analysis of Risk Operation and Precaution Management of Enterprises in Xinjiang to Exploit the Market in Central Asia |
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| Xu Yunxia.An Analysis of Risk Operation and Precaution Management of Enterprises in Xinjiang to Exploit the Market in Central Asia[J].Finance & Economics of Xinjiang,2008(6). |
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| Authors: | Xu Yunxia |
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| Abstract: | The paper analyzes the risk operation from both macroscopical and microcosmic aspectS of enterprises in Xinjiang to exploit the market in Central Asia.It points out problems such as low consciousness,knowing little about dangers caused by risks,ignorance information investigation and research,the lack of measures of risk prevention and risk control in marketing risk management of enterprises in Xinjiang.In the end,it brings forward the countermeasures to reinforce the management of risk operation. |
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| Keywords: | Enterprises in Xinjiang Market in Central Asia Risk Operation |
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