| 网络广告监管机构体系与手段 |
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| 引用本文： | 夏露.网络广告监管机构体系与手段[J].中国市场,2009(6):58-60. |
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| 作者姓名： | 夏露 |
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| 作者单位： | 湖北工业大学,管理学院,湖北,武汉,430068 |
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| 基金项目： | 湖北省教育厅人文社科重点项目 |
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| 摘 要： | 本文在分析网络广告监管机构及其职能基础上,提出在现有管理框架下,以新思路、新方法和手段多角度构建网络广告市场监管体系,包括立法、行业自律、行政执法、舆论监督、国际协作与联动监管,并以追究责任手段,落实网络广告监督。
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| 关 键 词： | 网络广告 监管 监管体系 |
System and Means of Online Advertising Regulatory Organization |
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| XIA Lu.System and Means of Online Advertising Regulatory Organization[J].China Market,2009(6):58-60. |
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| Authors: | XIA Lu |
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| Institution: | School of Management;Hubei University of Industry;Wuhan 430068;China |
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| Abstract: | Based on the analysis of online advertising regulatory bodies and their functions,the author proposes to build a multi-angle online advertising market regulatory system under the existing management framework by new ideas,ways and means including legislation,industry self-regulation,administrative law enforcement,public opinion,international collaboration and joint monitoring.And accountability should be used as a mean to implement the supervision of online advertising. |
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| Keywords: | online advertising regulatory monitoring system |
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