应对不确定性：危机传播管理的博弈与创新

现代危机具有的不确定性让危机传播面临更大的挑战，不确定性越大，危机就越来越难以被预测，社会管理者就失去了观测和制定传播计划的主要依据，这令作为公共危机传播管理者的政府经常面临两难选择。危机的不确定性很大一部分来源于媒体融合环境的不确定性，这使现代危机传播的整个过程也变得不确定。政府作为现代危机传播者，必须对危机传播过程中的不确定性有充分的认识，在危机传播和应对的过程中灵活博弈，把握传播机会，创新传播方法。

Coping with Uncertainty:Game and Innovation of risk communication management

The uncertainty of modern risk pose great challenges to risk communication. The greater the uncertainty, the more difficult to predict the risks which result in the lack of ground for social management to observe and work out plans for communication. Government, who is responsible for the public risk commnueation, usually face dilemma. The uncertainty of risk partially due to the uncertainty of media convergence, which result in the uncertainty during the whole process of modern risk communication. Govern ment should be fully aware of the uncertainty of the risk communication process and take flexible measures, explore the communication opportunities and take innovative communication means during the process of risk communication.