不确定性视角下战略联盟治理结构的选择

随着后危机时代的到来，不确定因素日益增多，如何有效应对各种不确定性成为众多企业关注的焦点。战略联盟就是一种能有效缓冲不确定性的中间组织，而联盟治理结构的选择又是战略联盟研究中的重要问题。本文从不确定性的视角出发，通过分析联盟内外部不确定性和不同治理结构的特点，从不确定性、企业态度和企业行为三个层面展开，提出战略联盟治理结构选择的分析框架。最后以中国平安保险公司银保合作模式的演变进行印证，研究结果具有较强的理论和现实意义。

Choosing the strategic alliance's governance structure from the uncertainty perspective

With the coming of the post-crisis era, uncertain factors are increasing gradually. How to deal with various uncertainties has attracted many enterprises＇ attentions. Strategic alliance is a kind of intermediate structures which can amortize uncertainties, and choose of governance structure is an important problem in the research of strategic alliance. This article analyzes alliance＇s internal uncertainty, alliance＇s external uncertainty and characteristics of different governance structures, and proposes an conceptual framework on choose of strategic alliance＇s governance structures from three levels of uncertainty, enterprise＇s attitude and enterprisers behavior, based on the uncertainty perspective. Finally, this article analyzes the development of PING AN INSURANCE （GROUP） COMPANY OF CHINA＇s bankinsurance cooperation to support the conceptual framework. The research results are of theoretical and practical significance.