对汉服市场的发展方向及发展因素的研究

近年来,随着人们对传统文化的重视及互联网的发展、产业链结构的完善、潜在消费人群逐步增多,使得汉服市场有了新的发展转机与浪潮。在汉服设计上,设计师们不断创新并向周边产业延伸。而汉服市场的发展方向变得多元化,影响其发展的因素也逐渐增加。汉服市场的快速发展亦体现出中国人的文化自信。研究汉服市场对该产业的发展有着重要意义。

Study on Development Orientation and Factors of Han Chinese Costume Market

In recent years,with the emphasis on traditional culture,the development of the Internet,the perfection of the industrial chain structure and the gradual increase of potential consumers,the Chinese clothing market has seen a new development turn and wave.In terms of Han Chinese Costume design,designers are constantly innovating and extending to the surrounding industries.However,the development direction of the Han Chinese clothing market has become diversified and the factors affecting its development have gradually increased.The rapid development of the Han Chinese clothing market also reflects the Chinese people's cultural confidence.Studying the Chinese clothing market is of great significance to the development of this industry.