| 我国大型零售商多业态扩张模式研究 |
| |
| 引用本文： | 闫星宇,吴波. 我国大型零售商多业态扩张模式研究[J]. 经济管理, 2010, 0(11) |
| |
| 作者姓名： | 闫星宇 吴波 |
| |
| 作者单位： | 南京财经大学国际经贸学院; |
| |
| 基金项目： | 国家自然科学基金项目“基于流通创新的贸易增长方式转变研究”(70973049) |
| |
| 摘 要： | 在国际零售巨头纷纷涌入我国大中小城市、零售市场竞争日益激烈的背景下,收取通道费成为大型零售商盛行的盈利模式。但连续多年位居全国连锁10强的华润苏果超市却形成了自己独特的盈利模式——多业态扩张模式。本文将分析华润苏果的蜂窝式多业态密集布点、直营与特许加盟双轮驱动的渗透式扩张,以期对我国零售商的发展有所启迪。
|
| 关 键 词： | 苏果超市 业态 扩张 |
Research on Expansion Model of Multiple Industry States of China's Large Retailer |
| |
| YAN Xing-yu,WU Bo. Research on Expansion Model of Multiple Industry States of China's Large Retailer[J]. Economic Management, 2010, 0(11) |
| |
| Authors: | YAN Xing-yu WU Bo |
| |
| Affiliation: | YAN Xing-yu,WU Bo(School of International Economics and Business,Nanjing University of Finance andEconomics,Nanjing,Jiangsu,210046,China) |
| |
| Abstract: | As many international retail giants enter our all kinds of cities,the competition of retail markets arevery fierce,and charging slotting allowances becomes prevailing model of obtaining profit.Suguo Supermarket hasbeen one of chain stores Top 10 for many years,whose profit model which is multiple industry states expansion isparticular.This paper will analyze its multiple industry states locating like beehive,penetrative expansion includingits own stores and franchising stores in order to enlighten our local... |
| |
| Keywords: | Suguo Supermarket industry state expansion |
| 本文献已被 CNKI 等数据库收录！ |
|
