| 企业价值链与商业模式创新的路径关系——基于电视传媒企业的分析 |
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| 引用本文： | 郭锴. 企业价值链与商业模式创新的路径关系——基于电视传媒企业的分析[J]. 经济管理, 2010, 0(7) |
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| 作者姓名： | 郭锴 |
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| 作者单位： | 辽宁大学广播影视学院; |
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| 摘 要： | 本文针对中国电视传媒企业内容同质化严重问题,以国内21家电视传媒企业为样本进行电视传媒企业价值链与商业模式创新路径之间关系的实证研究,验证电视传媒企业价值链类型与商业模式创新路径之间存在着正向关联性。研究结果表明,电视传媒企业可以通过选择和构建不同类型的价值链,锁定核心价值环节进行相应的商业模式创新。
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| 关 键 词： | 电视传媒企业 价值链 商业模式创新 路径 |
Empirical Study on the Relationship between the Classifications of Value Chain andthe Path of the Business Model Innovation of the TV Media Corporation |
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| GUO Kai. Empirical Study on the Relationship between the Classifications of Value Chain andthe Path of the Business Model Innovation of the TV Media Corporation[J]. Economic Management, 2010, 0(7) |
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| Authors: | GUO Kai |
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| Affiliation: | GUO Kai(Liaoning University,Shenyang,Liaoning,110136,China) |
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| Abstract: | Focus on a series of the problems of which the TV Media Corporation is facing,the paper takes twenty-one domestic TV Media corporations for samples to empirically study the relationship between the types of TV Media corporation value chain and the path of the business model innovation.The result shows that TV Media Corporation can choose various types of value chain and achieve the business models innovation. |
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| Keywords: | TV media corporation value chain business model innovation path |
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