以社会互利导向构建我国企业价值观——基于“三聚氰胺”奶粉事件的反思

企业价值观是企业的DNA,它决定一个企业的命运。西方国家企业的价值观主要经历了企业生产导向、顾客需求导向和社会互利导向价值观的演变。由于我国市场经济起步晚,这三种价值观并存融合进行。目前,我国企业面临的不仅是价值观陈旧,而且最大的难题是企业利用这三种价值观并存做价值观的伪装来迷惑公众。我国企业要树立正确的企业价值观,一个最有效的途径是根据经营环境的变化及时调整价值观,将仁、义、和儒家思想融入我国企业价值观的构建中。

The Thought of Chinese Corporation Values from the Melamine-contaminated Milk Power Incident

Values are the DNA of a corporation,they decides the destiny of the corporation.Hesperian corporations have experienced the manufacture-oriented values,demand-oriented values,mutual benefit-oriented values.Those three kinds of values are coming forth and developing together in china because the development of market economy is late.New days,the values of Chinese corporations are not only dated,but also used to be the camouflage of the wicked corporations such as the milk corporations that produced melamine-...