| 基于社会资本理论视角的网络媒体社会责任实现机制研究 |
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| 引用本文： | 乔占军.基于社会资本理论视角的网络媒体社会责任实现机制研究[J].湖北经济学院学报,2014,12(5):96-100. |
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| 作者姓名： | 乔占军 |
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| 作者单位： | 河南大学工商管理学院案例研究中心,河南开封,475004 |
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| 基金项目： | 河南省软科学研究项目，河南省社会科学规划项目 |
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| 摘 要： | 网络媒体履行社会责任是实现自身可持续发展的充要条件和社会发展的客观要求。社会资本理论为网络媒体履行社会责任提供了理论依据。在深入分析社会资本和社会责任关系基础上,提出构建网络媒体社会责任实现机制,以实现其良性运行。
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| 关 键 词： | 社会资本 网络媒体 社会责任 实现机制 |
Study to Social Responsibility Implementation Mechanism of Network Media based on the Theory of Social Capital |
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| QIAO Zhan-jun.Study to Social Responsibility Implementation Mechanism of Network Media based on the Theory of Social Capital[J].Journal of Hubei University of Economics,2014,12(5):96-100. |
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| Authors: | QIAO Zhan-jun |
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| Institution: | QIAO Zhan-jun (Case Research Center of Faculty of Business Administration, Henan University, Kaifeng Henan 475004, China) |
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| Abstract: | To fulfill the social responsibility are the necessary and sufficient conditions to sustain the development of the network media, the objective requirement of social development. The theory of social capital provides a theoretical basis for the network media to fulfill the social responsibility. Based on in-depth analysis of the relationship between Social Capital and Social Responsibility, the study puts forward the social responsibility implementation mechanism of the network media in order to realize the net work＇s well running. |
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| Keywords: | social capital network media social responsibility implementation mechanism |
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